How Many Social Networks is Too Many?

Facebook, Twitter, Linkedin are the big three but there are countless others ranging from closed B2B networks to niche, open networks. There are so many that it’s hard to know which ones you should be participating in and how much effort you should put into them. The answer is simple; you participate in every network that makes sense for you.

This doesn’t mean go nuts and start shot gunning all of them with the same posts. Pick one, start small, learn how to participate in it. Once you’ve mastered it, measure it. Is participating in this network moving you towards one of your goals? If so, keep participating; if not, drop it. Repeat this procedure for each Social Network you come across.

  • Learn
  • Master
  • Measure
  • Evaluate

At some point you will hit a point where you can’t participate in all the ones that are performing well for you. Luckily, you have been measuring their effectiveness so you can easily determine which ones are most effective for you and which ones you need to abandon.

That is exactly how many Social Networks you should be participating in.

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Does your web design company own you?

When it comes to your website, do you own it or does your web design company? Before you answer, make sure you check. In the “How to plan a website” series, we covered “Own it“. We talk about owning your domain name and the Intellectual Property that your website is built on, but there is more you need to look at.

Here is a list of 3 things you need to make sure you have 100% ownership of when it comes to your website.
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