If you are about to hire a designer or developer to build you a website, read this book first!


Buy amazon kindle
softcover adobe pdf

“Avoiding a Goat Rodeo” will save you time and money. More importantly though, it will teach you how to describe what you want to your developer/designer in a way that they can understand so that you get the web site you want, not what they thought you wanted.


“Avoiding a Goat Rodeo” is for anyone who is not a software developer or designer, but needs a web site, (web application) Software development is not black magic. When done right it follows a mostly predictable path. It only seems like magic when you don’t know the path; “Avoiding a Goat Rodeo” shows you the path. It helps non-programmers understand the software development process and the part they play as the vision keeper of their project.